To stay ahead of its competitors in today’s digital era, your business needs a website. It will expand your business’s reach to prospective customers throughout the world while increasing its credibility and trustworthiness in the process.
You shouldn’t use just any content management system (CMS) to build a business website, however.
While there are plenty of fully functional CMSs available to download and use, none are more effective than WordPress. It’s a wildly popular CMS that can help you build a better website for your business in a number of ways.
1) Easy to Use
You don’t need any experience with HTML, CSS, PHP, or MySQL to build a website with WordPress.
Using WordPress’s visual editor, known as Gutenberg, you can add or edit content without even seeing your site’s code.
It features a simple interface with a toolbar of various buttons. When you make changes to a post or page in Gutenberg, WordPress will automatically update your site’s code to reflect those changes.
2) Full Ownership
When you build a website with WordPress, you have full control and ownership over your content.
Unlike commercial website builders, you’re not locked into a subscription, and you don’t have to worry about WordPress disappearing overnight or suddenly raising its prices, holding your website hostage.
If your web host changes its prices or goes out of business, you can easily move your WordPress site to a new hosting provider.
WordPress will allow your business’s website to scale more easily. It’s cleanly coded and well-optimized to accommodate large amounts of traffic.
And if you happen to encounter a performance bottleneck, you can take advantage of WordPress’s massive library of plugins to further assist with scaling. There are plugins for caching, compression, resource minification and image optimization. When installed on the website, they’ll allow it to accommodate more traffic without buckling under pressure.
4) Start Blogging
You can easily create a blog on a business website if you build it with WordPress.
WordPress was actually developed exclusively for blogging. In the 17-plus years since its release, though, it has evolved into a more versatile platform that supports traditional websites as well.
Nonetheless, you can create a blog on the WordPress website by specifying a posts page. Available under the Reading Settings menu, a posts page is essentially a web page that shows excerpts and thumbnails of your site’s latest posts.
5) Cost Savings
Building a website with WordPress can save you money.
WordPress is distributed under an open-source license known as the General Public License (GPL). Therefore, you can download and use it for free.
You may incur costs associated with web hosting and domain registration, but the WordPress software itself is free.
By comparison, HubSpot’s signature CMS starts at over $200 per month.
6) Mobile Usability
You can reach more mobile users with your website if you choose WordPress as its CMS.
Mobile internet usage is at an all-time high. If your website doesn’t support mobile devices, it won’t work well for visitors who use a smartphone, tablet, or other mobile device. These visitors may have trouble reading text, viewing images or clicking links on your site.
Thankfully, an easy solution is to install a mobile-friendly theme on your website. Mobile-friendly themes use a responsive architecture that’s compatible with all devices, regardless of screen size.
7) Better Search Engine Visibility
WordPress can help your business website tower over its competitors in the search engine results pages (SERPs).
Search engines don’t inherently give preference to WordPress, but if you use it to build your website, you can optimize your site for better visibility in the SERPs.
You can customize your permalinks to create clean and keyword-rich URLs; you can assign posts to relevant categories and tags; and you customize your site’s meta descriptions and title tags using a search engine optimization (SEO) plugin.
Another reason to build a business website with WordPress is collaboration.
The CMS supports a half-dozen user roles, which you can use to give other users access to your site.
If you’re a co-owner of your business, for example, you may want to create a separate WordPress user account with the role of administrator for your partner. Your partner can then log in to the website using their own separate credentials.
Alternatively, if you hired a freelance writer to create website content on behalf of your business, you may want to create a new user account with the role of author. Authors can log in and publish content, but they can’t edit or delete posts created by other users.
With WordPress, you can easily and safely collaborate on your website with other individuals by creating separate user accounts for them.
9) Design Customization
You’ll have the freedom to customize the design of your business website when building it with WordPress. All it takes to change your site’s design is replacing the theme.
A theme is a collection of files, specifically HTML and CSS files, that act as a design template. If you want a fresh look for your site, just install a new theme. You can then change elements of the theme, such as the header image and layout, to create a picture-perfect design.
10) Update Anywhere, Anytime
When built with WordPress, you can update your website anytime and anywhere.
The WordPress software is installed on your website’s server, so you can use any computer to access your site. Maybe you want to write a new blog post, or maybe you want to change the theme. Since WordPress is installed remotely, you can perform these tasks from any computer that’s connected to the internet.
While not ideal, you can even update your website using a smartphone.
WordPress websites aren’t immune to cyber risks, but they are typically better protected against unauthorized access than those built with a different CMS.
The WordPress development team regularly push new security updates. If a bug is discovered that compromises the security of WordPress, developers will identify and fix it.
You can also use plugins to activate multi-factor authentication (MFA), limit failed login attempts, and scan your site for vulnerabilities.
Ready to Get Started?
From CNN and BBC America to UPS and Microsoft, some of the world’s biggest brands use WordPress. While your business may not rank on the same global scale as these Fortune 500 companies, it can still benefit from using WordPress.
If you want to create a WordPress site for your business, you’ll definitely want to check out our step-by-step tutorial here. 👈